A custom ad plan, written for your business.
Answer six honest questions about who you are and what's broken. We'll generate a 30-day ad plan — the 3 levers worth pulling, the one asset to ship first, and what to ignore. Built on real operator playbooks, not templated checklists.
01
Tell us who you are.
Six questions about your business, your spend, and where you're stuck. No fluff, no email gate up front.
02
We generate your plan.
An operator-written framework + AI fills in the parts that are actually about you. ~30 seconds to produce.
03
Ship it this week.
You'll know the 3 levers to pull, the one asset to build first, and what to stop worrying about — by name.
From the vault.
The ads we're studying right now — operator teardowns of what's working.
Identity confrontationYour sleep score isn't lying. You are.
Why it's here — Stops selling features and starts selling the gap between how you feel and how you actually are.
Pattern interruptGeorge Carlin was right about your wallet.
Why it's here — Borrows credibility from a cultural reference, then mocks the current state instead of selling the new state.
Field notes.
Operator essays on paid acquisition. The stuff that survived contact with the auction.
- Fundamentals·6 min
The only three numbers that matter in your ad account
Forget the dashboard. Forget the 40-column report. Three numbers tell you everything you need to know about whether your paid acquisition is working.
- Creative·5 min
Why your hooks are too clever (and what to do instead)
Clever hooks lose. Specific hooks win. A short field guide to writing the first three seconds of an ad like an operator, not a copywriter.
Ready for the plan that's actually about you?
Six questions. Ninety seconds. One plan written for your business.